However complex love may feel, Dr. Fisher seems to have it all figured out through logic backed by legitimate research. She utilizes proven scientific evidence to explain how certain chemicals affect aspects of love, sexual attraction, and other related feelings that humans may experience. For example, Dr. Fisher explains that the chemical testosterone is responsible for stimulating the sex drives of both men and women. Applying factual data to the argument allows the reader to develop a certain level of trust for the information contained in the writing.
Another important aspect in which Dr. Fisher applies a logical approach is the use of specific percentages relating to facts. This permits the reader to get a complete picture of the research that has actually contributed to the authors claims, which is a vital aspect of this type of argument. People, generally, respond well to information designated by finite numbers and percentages. A number, in itself, cannot lie. For instance, if a poll shows that 33 out of 50 people agreed with a particular argument, one knows that exactly 33 people agreed and it is much more difficult for the information to be exaggerated or falsified.
Dr. Fisher also implements counter arguments such as, "But is the reverse true? Can lust stimulate amour?", which imply to the reader that the author is aware of certain variables that may contradict her theories. Of course, Dr. Fisher swiftly addresses these issues in a way that leaves doubt out of the equation. All of these logical approaches intertwine to make a sensible and understandable explanation of the human attraction towards the opposite sex.
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