Nivea Commercial - http://www.youtube.com/watch?v=k5QE7KV6gQY
This particular commercial takes advantage of arguably the strongest emotion one is likely to experience, which is known as love. At the very start, there is a beautiful little girl starring up into the camera. Just moments later an older man is shown sitting by her silently watching. Obviously, she is meant to be viewed as a younger generation of this man's family. The way the man is just peacefully watching brings a strong feeling of love and togetherness that many people can relate to. The song playing also carries a peaceful echo of loving words and sounds which add to the emotional character of the commercial. The beach also relates one to feelings of love and content, which adds the needed environmental support for the commercial's message. The message is trying to attract men, which is why the grandfather figure is basically the backbone of the advertisement. All these things work together extremely well to create an awe inspiring video that is sure to stick in the minds of many men. However, I believe they did not properly emphasize the product in which they are trying to promote. The only acknowledgment of Nivea is displayed at the very end for what barely seems like a moment. The commercial has appeal, but will not be especially effective in advertising the product.
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